MATCHA TIMES Co., Ltd: Enjoy carefully selected matcha with joy

Matcha that everyone can enjoy, anytime.

Bringing matcha to everyone, anytime, anywhere.

MATCHA TIMES was born from the desire to “make matcha more freely enjoyable.” While cherishing the traditional beauty of Japan’s proud matcha, we propose a new way to enjoy matcha that fits modern lifestyles.

Our Journey and Passion

MATCHA TIMES uses only carefully selected matcha from Japan’s famous regions such as Uji (Kyoto), Shizuoka, and Nishio. With dedication to quality and flavor, our mission is to transform authentic Japanese matcha experiences into forms that are loved worldwide, and deliver them to more people in a casual and accessible way.

We are spreading MATCHA TIMES’ matcha culture across the globe, starting with Asia, Oceania, and the Middle East. One cup of matcha can brighten someone’s day — and we want to increase such moments all over the world.

Mission & Vision

Mission:

Deliver joyful moments to the world through matcha.
To deliver joyful moments to the world through matcha.

Vision:

As a specialty shop of 100% Japanese matcha, we will expand matcha experiences that stimulate all five senses around the world.
As a 100% Japanese matcha specialty brand, we offer a full sensory experience worldwide.

MATCHA TIMES was created with the desire to “make matcha more casual and more freely enjoyable.” We carefully select high-quality matcha from Japan’s tea-growing regions such as Uji, Shizuoka, and Nishio, respecting traditional beauty while elevating it into a modern café style.

With diverse menu items such as matcha lattes, taiyaki, ice cream, and tiramisu, we deliver experiences that make everyday life “a little more fun with matcha” to people of all ages around the world.
We invite you to spend a delightful day with MATCHA.

MATCHA TIMES Core Values

Everything we do at MATCHA TIMES is rooted in these three core values.

All actions and services of MATCHA TIMES are born from these three values.

As a brand that connects the traditions of matcha with modern lifestyles, MATCHA TIMES aims to offer value beyond being just a café. What we seek to create is not merely a place to taste matcha, but a space where people can touch culture through matcha, pause in their daily lives, and find moments of mindfulness.

By experiencing the history and background contained in each cup, and enjoying matcha in a free style that resonates with modern sensibilities, new discoveries and emotions are born — this is what we want to deliver to people around the world.

What we wish to provide is not just the material of matcha itself. Through a cup of matcha, conversations expand, smiles connect, and small sparks of joy are lit in the heart.

MATCHA TIMES truly believes in offering this “richness born from matcha” to brighten and bring joy to the everyday lives of people around the world.

Authenticity

Commitment to Authenticity

Using carefully selected tea leaves from all over Japan, we provide only 100% pure matcha. We pursue “authenticity” in everything: ingredients, methods, and experiences.

Accessibility

Matcha is often thought of as high-brow or formal, but we provide it in a stylish and approachable style and at a friendly price so that anyone can enjoy it casually.

Everyday Joy

Little Joys in Everyday Life

In our busy daily lives, we want to deliver moments where you can feel small happiness. That is the thought we put into every cup we serve.