MATCHA TIMES
Franchise

Join us in growing a globally loved matcha brand.

About MATCHA TIMES

MATCHA TIMES is a next-generation matcha brand that reinterprets Japan's proud matcha culture for modern lifestyles. Our goal is not just a “café,” but a lifestyle brand that delivers experiences making everyday life a little more enjoyable and fulfilling through matcha. All matcha used is 100% domestically sourced from partnered Japanese tea farms. We carefully select only high-quality matcha in terms of origin, harvest time, and grinding method. It has a perfect balance of aroma, umami, and bitterness, suitable not only for drinks but also for sweets and baked goods. MATCHA TIMES also develops playful products and store designs for young and international customers to enjoy.

Products like Matcha Strawberry Latte and Matcha Taiyaki are popular on social media for their visual and taste appeal, making MATCHA TIMES a place where many people can casually experience Japanese culture. Additionally, our business model, with simple operations and headquarters support, allows even those without prior experience in food service to open and run a store easily. We currently operate directly and via franchise in Cambodia and Thailand, with plans to expand worldwide, including Japan, the Philippines, Vietnam, and the Middle East. We aim to deliver “matcha in everyday life” to the world and hope to collaborate with people who share this vision.

Commitment to Authenticity

We aim to deliver authentic Japanese matcha worldwide. All matcha is 100% Japanese, carefully selected for origin and method, preserving aroma, umami, and depth. This quality gives us confidence in every cup of MATCHA TIMES matcha.

Designed for Fun

MATCHA TIMES is more than a place to drink tea. We create fun matcha experiences like Matcha Taiyaki and Matcha Ice Cream, which are visually appealing and shareable on social media. Everyone can enjoy a smile-worthy moment and space.

Accessible Luxury

MATCHA TIMES brings premium matcha closer to daily life at affordable prices. By providing high-quality products at reasonable prices, we deliver “luxury within reach” while maintaining a balance to increase repeat customers.

Staff Testimonials

MATCHA TIMES values not only our customers but also the happiness of all staff. Each member can feel part of the brand, working with pride and joy. We carefully share the brand’s vision internally to build a cohesive, trustworthy “internal brand.”

  • “I feel proud to work with authentic matcha. Seeing a customer smile in one sip makes me feel, 'I’m doing a good job.'”

    MoriTOKYO

  • “MATCHA TIMES isn’t just a café. Its philosophy, ‘make everyday life enjoyable with matcha,’ resonates with us staff as well.”

    KyokoTokyo

  • “When first-time customers leave saying, ‘I’ll come again,’ I feel proud to be part of MATCHA TIMES.”

    CHEATBANGKOK
    THAILAND

Delivering “Fun Every Day”

Using carefully selected authentic matcha to bring calm and joy worldwide,
at accessible prices to spread happiness to more people.

MATCHA TIMES is looking for partners to explore new possibilities for matcha. If you share our vision and want to spread the charm of matcha worldwide, please contact us via the inquiry form.

Matcha Mango Latte

A refreshing cup combining rich matcha flavor with tropical mango sweetness, perfect for hot seasons.

Matcha Latte

A classic drink with a perfect balance of aromatic matcha and milk, ideal for a relaxing break.

Matcha Soft Cream

Rich soft serve made with premium matcha. Lightly sweet and refreshing, loved by both kids and adults.

Ceremonial Matcha

Premium matcha cans carefully selected by MATCHA TIMES, suitable for tea ceremonies. Top-quality in aroma, flavor, and color.